Growth Marketing Manager

About This Role

As a Growth Marketer, you will help KOncierge turn marketing activities into real business outcomes such as sign-ups, inquiries, bookings, and sales.

This is not just a content creation role. You will work across content, online campaigns, KOL/influencer collaborations, and KPI tracking to understand which channels, messages, creators, and campaigns actually lead to growth.

You will work closely with the team to plan and execute growth experiments, create content for international travelers, support paid and organic campaigns, and analyze performance data to improve future marketing activities.

Content & Social Media

• Plan and create short-form content for platforms such as Instagram, TikTok, and other social media channels
• Create content for travel experiences, local guides, campaigns, and user stories
• Write captions, ad copy, landing page copy, and campaign messages for international audiences
• Research travel trends, local experiences, and content formats that resonate with foreign travelers visiting Korea
• Manage the content calendar and publishing schedule

Digital Campaigns

• Execute digital marketing campaigns across Meta, Google, and other relevant online channels
• Support campaign setup, creative testing, audience targeting, and performance monitoring
• Prepare promotional assets for campaigns, events, tours, and seasonal travel needs
• Coordinate with internal team members, guides, and partners to collect content materials
• Track campaign execution status and organize creative assets, copy, links, and campaign results

KOL & Influencer Marketing

• Research and identify potential KOLs, influencers, creators, student communities, and travel-related accounts targeting international travelers
• Support outreach, communication, briefing, and coordination for creator collaborations
• Prepare campaign briefs, content guidelines, posting schedules, and deliverable checklists
• Track influencer campaign performance, including reach, engagement, clicks, sign-ups, inquiries, and bookings where possible
• Evaluate which creator profiles, content formats, and audiences are most effective for KOncierge’s growth

Growth & KPI Tracking

• Track key marketing KPIs such as reach, engagement, CTR, leads, sign-ups, inquiries, bookings, and conversion rates
• Analyze whether content, paid campaigns, and KOL collaborations are contributing to actual business results
• Create weekly performance reports and suggest improvements based on data
• Support A/B testing of creatives, messages, audiences, landing pages, and campaign structures
• Identify which channels and content formats are most effective for user acquisition and sales conversion

Required

• Interest in travel, local experiences, tourism, startups, creator marketing, or consumer marketing
• Strong understanding of social media trends, especially Instagram and TikTok
• Comfortable creating content, writing copy, and testing new ideas quickly
• Able to think not only about “good content,” but also about how marketing connects to sales
• Basic understanding of digital marketing metrics and campaign performance
• Interest in KOL/influencer marketing and online community-driven growth
• Comfortable using spreadsheets or dashboards to track performance
• Fluent or highly proficient in English

Preferred

• Experience living, studying, working, or traveling extensively in one or more of KOncierge’s priority markets: the United States, Singapore, or Malaysia
• Strong understanding of traveler behavior from the US, Singapore, or Malaysia
• Familiarity with social media, creator/KOL trends, and online communities in the US or Southeast Asia
• Experience creating content or campaigns for international, multicultural, or travel-related audiences
• Experience with content creation, social media management, paid ads, influencer marketing, community marketing, or campus/community promotion
• Experience researching or communicating with creators, influencers, student ambassadors, or online communities
• Experience using tools such as Canva, CapCut, Meta Ads Manager, Google Analytics, Notion, or spreadsheets
• Korean or Japanese language skills are a plus
• Experience or market familiarity with Thailand, Indonesia, Vietnam, or the Philippines is also a plus

Position Details

• Position: Growth Marketer
• Type: Full-time
• Start Date: Late July to mid-August 2026
• Location: Seoul / Hybrid possible
• Compensation: To be discussed based on experience

Candidates must be legally eligible to work full-time in Korea. Foreign candidates who require visa sponsorship or a change of visa status should clearly indicate their current visa status and expected work authorization timeline when applying.